There are two primary ways you can do guest blog posts.
You can write a base of guest blog posts and simply send them out to blogs and offer to let them post it. Or, alternatively, you can contact bloggers and offer to write them an article on a specific topic – without having a pre-written article already in the can.
The question is: which method is better?
==> Pros and Cons of Pre-Writing Blog Posts
One big benefit of pre-writing is that you don’t have to wait to write.
If you had to get the green light for each and every article, there’d be a lot of waiting time. By contrast, if you just went ahead and wrote the articles, you could easily blast through a dozens of articles all at once.
You can also outsource part of this process. Naturally you don’t want to outsource blog posts for high PageRank and high traffic blogs. However, the posts for smaller blogs can often be outsourced.
Once you have a steady system of getting guest blog post gigs, it’s not inconceivable to get half a dozen of these gigs every week. If that happens, it helps to have a whole bunch of these articles in your pocket ready to fire off.
==> Pros and Cons of Getting Permission
The permission-based method of writing articles involves contacting blogs with a list of potential topics, getting the green light and only then writing the post once they’ve expressed interest and chosen the topic.
The upside of this method is that you can really put some effort into writing a great guest blog post and tailor it to the website or blog. Once you know someone is interested it is much easier to pour your heart into it and make it specific.
The downside is the lack of scale. It’s much harder to scale up this method to get 30+ guest blog posts out there a month, for example.
If you have to correspond with 30 different blogs and keep track of where you are in the sales cycle of each one, then write articles only once you get the green light while making sure you deliver them quickly can get overwhelming.
==> What’s the Best Method?
The best method is a combination of both styles.
It’s absolutely a good idea to have a reserve of a dozen or more articles that you can just whip out. Use these for low traffic blogs or for blogs where you’re just doing a guest post for the backlink.
In other words, use a mix of these two techniques to get both scale and power. Use pre-writing to help land you a lot of backlinks, but custom write articles for the best sites.